Today, I hit 10,000 followers in Instagram. It’s a milestone I’ve been striving for since January. I originally didn’t want to be glued to Instagram and use it in this way. However, I realized how much of a great business tool it is in terms of connecting with others and promoting my work and myself.
I started in January with about 270 followers and have worked hard to build it to where it is today.
So now I get to sit back and enjoy right? Wrong! Do I still have work to do? Absolutely!! Now that I have hit my first goal, it’s time to set some new ones. There are three big things I want to focus on now.
For sure I still want to grow my following, but rather than focussing on getting more followers total, I want to focus on getting more engagement from my followers. There is only one way to do this – which is by posting quality content. The good news is that I have a few projects on the go – which should give me the content I need. Plus it’s summer, so lots of great, fun shots and activities to fill up space. I’m also planning on stepping up my photography and editing game in order to have some great eye-candy for my page.
Second, I really want to connect with my target audience. I have a lot of followers that are engaged, love my posts and we have conversations. But the question remains, will they hire or refer me as an interior designer? This is really what I need to focus on – honing in on my target market in order to drive business for myself.
In addition, I want to have more collaborations with brands, but also, my fellow IG’ers. I’m a “little guy” too, and we all need to stick together. For sure, business is business, but this social network can be leveraged for more than just by targeting big brands. By connecting with other bloggers, business-owners in my area that are starting out, we can both grow out networks through each other – which is really why this platform is amazing to me.
You may think that the above goals are very vague, and aren’t very S.M.A.R.T. (Specific, Measurable, Achievable, Relevant, Time-Bound). I assure you that I have done this to be the best of my abilities with the tools I have.
To other’s starting out – what is important is setting goals. Figure out what you want to get out of social media and then research available tools and tactics in order to help you get there. And make sure your goals are S.M.A.R.T. so that you know when you can celebrate and the move on to the next milestone – like the hustlers you all are 🙂
For those who are already established or on your way there, what are your next social media goals. Share them in the comments below!